WSL PURE | One Ocean
Art direction | Design | Production
One Ocean is a podcast from World Surf League’s nonprofit arm, PURE. WSL PURE’s Reece Pacheco speaks with activists, artists, athletes, and academics— about ocean conservation, sustainability, and how we can all take action to save our one ocean planet. Listen here.
The episode art is modular— giving us flexibility for any kind of guest photo or headline. The gradient is always changing— just like the ocean.
Making people care about conservation is hard. Photos of dolphins in crystal clear water? We’re fine! Photos of trash suffocating a tropical beach? Not my beach… so… we’re fine!
The team chose to title each episode with a headline to make you give a damn. To listen, get fired up, and hopefully take action to do something good for our one ocean.
Informed by sunsets and sunrises (or beaches if you’re Hawaiian and grew up with beautiful blue water)— we branded One Ocean in a way that’s optimized for the platform and recognizable at a glance.
CD: Ryan Bucci & Jason Penning
Producer: Ryan Faucett
Art Director & Design: Cody Mindling
Design: Cayla Moore
Copywriter: Daniel Willon
Buttery Vocals: Reece Pacheco