San Luis Obispo Farmer’s Market
Concept | Design | Production
Two things informed this concept:
1. Brochures are bound for the trash. What would make you want to keep one?
2. Produce is seasonal, what’s available this Thursday?
I wanted to create something that visitors as well as locals would want to hold on to.
Letterpress on heavy stock makes a beautiful keepsake, but also a device that can take countless folding, back pockets, canvas bags, spilled beer, and BBQ sauce.
Despite being a good California native, I still can’t commit seasonality to memory— so the back of the brochure is a guide to central coast produce availability.
