WSL Fantasy Surfing
Art direction | Design | Production
Fantasy surfing is just like fantasy football— except people get barreled.
This redesign was informed by electricity and frenetic currents, the power behind title sponsor JEEP’s new electric 4x4.
World champ and Olympic gold medalist Italo Ferreira checks out the WIP
The redesign of Fantasy Surfing extended from the mobile app where fans set their picks to the global leaderboard, WSL social, in-store, and a 3-camera talk show.
CD: Ryan Bucci & Jason Penning
Producer: Ryan Faucett
Art Director & Designer: Cody Mindling
Copywriter: Daniel Willon
Jersey fit model: Theo Lewitt