Jim Beam Black

Art direction | Design

 

98% of football fans won’t see their team win the Super Bowl.

This season, Jim Beam Black is here for those fans with the 7 Stages of Defeat Care Package. 7 items to help you get over your playoff loss and toast to next year.

 
 
01_JBB_CarePackage_BoxClosed.jpg
JBB_CarePackage_BoxOpen.jpg
05_JBB_CarePackage_Stage04_Ref.jpg
06_JBB_CarePackage_Stage05_Candle.jpg
08_JBB_CarePackage_Stage07_Bitters.jpg
07_JBB_CarePackage_Stage06_YETI.jpg
02_JBB_CarePackage_Stage01_Note.jpg
04_JBB_CarePackage_Stage03_ChocolateFootball.jpg
03_JBB_CarePackage_Stage02_Jersey.jpg
Keegan-Michael Key watching football in shock
 
 
 
 
 

Agency: PXP

PR: Exposure

Talent: Jack Morton

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Jim Beam